Using a mood board together gives them an avenue to communicate that to you, and gives you a sound jumping-off point to help your creative discussion. Many clients, even if they don’t realize it, have a solid opinion of what they do and don’t like in design. Nothing is worse than spending hours of your time working on a logo or brand identity, only to give the client some of your options and hear “Sorry, that’s not really what we were thinking.”
#Brand mood board how to#
It’s a crucial step.ĭon’t believe how important a mood board is? Here are the ways that a mood board can be a total game-changer and exactly how to go about creating and using one. Stop assuming what your client might want and get to work together to define the parameters of what they are looking for with a mood board – sometimes called a vision board. When you need a solution for a solid design right out of the gate, you need to have some idea of what is going to be a winner and what just won’t work.Īsking exploratory questions can be helpful but, when you want some truly inspirational visuals to ensure you’re on the same page as your client, the way to go is to work with them to create a mood board – sometimes known as a Stylescape. And simply throwing designs at the wall and hoping some “stick” is probably something you’re not eager to try, or waste your valuable time doing.Įvery web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. I can’t tell you how much I go back to my own pin boards, and those of the professionals I follow, to get inspiration for mood boards, branding content, and tone setting.Without some specific guidance or any idea of what a client is looking for – or looking to specifically avoid – you could wind up wasting hours of design time without ever creating anything usable. If you’re struggling to set this tone… Hit. What do you want your ideal client to feel when they look at your branding? What tone do you want to set? If you’ve selected your images, and something still just doesn’t feel right… go back to those feelings. They also have images with a more modern mood, as compared to Pixabay and other sites of the same tenor. is my personal favourite right now, because they’ve actually begun curating image sets by colour, which is super helpful if you’re looking to create a set that’s cohesive and consistent. The images themselves though… where the hell do those come from? Well, when a business owner doesn’t have images for me to use, or hasn’t shared a Pinterest board with some inspiration, I consult stock image sites! There are far, far more resources there than you might think. We base these choices on their ideal client profile, and then I choose images that will appeal to their preferences. Is their client going to be more attracted to something bold? Or something minimal? Or something with elements of both? Something highly colourful, or a palette that’s more neutral? Instead of starting with the images themselves, I start with the feelings that my client wants their clients to have, as well as the aesthetic preferences of their ideal client from what they’ve told me. For these businesses, I flip things around, and source their images and colours backwards. In these cases, I have to start in a completely different place.
They don’t have the same kind of visual content for me to pull into their brands, and I have to (GASP) start from naut. It makes their clients feel comfy in their online spaces – and it’s the basis of my work with creatives.īut… I don’t always get to cheat like this! Not every business I work with is a creative one, or at least in the sense that the photographers, artists, and videographers I work with are. The reason for this is obvious: creatives create, and therefore have visual content of their own that I can pull into their branding, and use for consistency.īasing the colours of a brand on the creative content that a business owner births, sets the foundation for building an ecosystem in which their work feels natural.
And when I do branding design for creatives, I kind of get to cheat when it comes to brand boards. Finding (the right) Inspiration for your Mood Board
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