After nearly nine years, the company adopted a light shade of brown seal as its official identity. What do you think of the Fruit of the Loom’s second logo design? To me, it looks like a coin with rough edges. Though the name remained in caps, the “Fruit and Loom” got enlarged. The banner also disappeared, leaving the wordmark alone. The vegetative background became less visible, but the blue and white cloud remained prominent. A sphere replaced the square frame, and the fruits were redrawn. The company used the first logo for about 34 years before making changes. This design looks like a realistic painting, and it was the original logo design. The emblem featured the cloud and a vegetative background.
And inside a golden brown banner was the brand’s name-Fruit of the Loom in uppercase letters. The Fruit of the Loom logo shows four fruits-red apple, purple grapes, light berries, and green grapes on a square frame. These pluses and minuses have not changed the brand’s personality. The designers have altered the colors, redrawn the fruits, changed the fonts’ position, and added frames.
Though the key elements in the Fruit of the Loom logo are always kept, they get retouched from time to time. With its modest layout, the Fruit of the Loom’s logo sprouts readily on all marketing mediums-merchandise, websites, billboards, televisions, and many others.Įvolution of the Fruit of the Loom’s logoįor about a century-plus, the trademark has undergone six redesigns. The cleanness of the design and its choice of graphic elements make the trademark widely acceptable. Under these tempting fruits, you’ll find the brand’s name in bold, style, and caps. The colorful Fruit of the Loom logo design comprises a red apple, green grapes, leaves, berries, and purple grapes. Going by its name, the company has used fruits to design its logo. Among fashion giants, the brand has earned a reputation as one of the leading casual wear producers. In contrast, the biblical term refers to children, and the American brand points to clothing. Let’s look at the Fruit of the Loom’s logo and some history behind the clothing maker.įruit of the Loom, a historic brand, took part of its name from the phrase-fruit of the womb.
0 kommentar(er)
